Consumer Emotional Attachment to Brands and Logos

This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part.
Emotional attachment to a brand is more commonplace than you would think. In fact, this type of consumer attachment accounts for a large bulk of the people who remain fiercely loyal to [...]

Source: http://justcreativedesign.com/2010/11/09/a-look-at-consumer-emotional-attachment-to-brands-and-logos/

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