Consumer Emotional Attachment to Brands and Logos

This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part.
Emotional attachment to a brand is more commonplace than you would think. In fact, this type of consumer attachment accounts for a large bulk of the people who remain fiercely loyal to [...]

designer skin 14 karat gold designer skin angel designer skin black designer skin black 20x designer skin logo